NEWS
NEWS
The "Internet +" action of the textile industry is being upgraded
Release Time:
2021-09-15
The textile and garment industry is one of the earliest traditional industries to "touch the Internet". At present, under the "Internet +" strategy, the "Internet +" action of the textile industry is also being upgraded, from pure sales to production, design, manufacturing, channels, sales, management, services, etc., to create a "Internet +" era. New advantages of the whole industry chain.
The textile and garment industry is one of the earliest traditional industries to "touch the Internet". At present, under the "Internet +" strategy, the "Internet +" action of the textile industry is also being upgraded, from pure sales to production, design, manufacturing, channels, sales, management, services, etc., to create a "Internet +" era. New advantages of the whole industry chain.
As early as 2008, online clothing sales were in full swing. In 2014, the transaction volume of clothing online shopping reached 615.3 billion yuan, and it continued to occupy the top spot in the online shopping category. In this process, relying on the e-commerce platform and advanced Internet marketing thinking, a number of cutting-edge clothing brands and enterprises such as Vanke Eslite, Handu Yishe, and Taiping Bird stand out. This allows the entire textile industry to see the enormous power of the Internet.
After several years of development, online clothing sales have matured. With the rapid breakthrough of the Internet, especially the mobile Internet technology, the "Internet +" of the textile industry has also expanded in depth. Whether it is a cutting-edge Internet clothing company, a traditional textile company, or an established textile industry base or professional market, they are injecting or strengthening their own Internet genes through various paths.
"Internet technology is gradually reshaping the traditional industrial economic model." Sun Ruizhe, vice president of China National Textile and Apparel Council, believes that the traditional industrial economic era is centered on the production side, and the supply of commercial resources creates and drives demand. The two most significant changes in the "Internet +" era are: consumers on the demand side are highly empowered to form consumer sovereignty; enterprises on the supply side promote large-scale social division of labor and collaboration due to the fluidity and transparency of information, which improves the Supply efficiency and reduce transaction costs.
In the "Internet +" era, the important elements of the textile industry, such as raw materials, production capacity, and design, form a huge industrial ecosystem on the Internet. The use of Internet trading platforms can effectively solve the problem of information asymmetry in traditional B2B business transactions and break traditional interests. The system allows enterprises to provide consumers with products that are more cost-effective and more in line with market demand.
"To be the most professional textile Internet e-commerce platform, all production is guided by the needs of consumers." This is the goal of Meizun Network Technology Co., Ltd., which grew up in Wuxi, Jiangsu, a traditional textile industry base. As a pioneer of a flexible supply chain integration service platform in the textile industry, with a deep understanding of e-commerce and skilled textile service supply chain management technology, Meizun Network is building a CBBS platform, that is, to realize consumers, manufacturers, channel providers, and service providers. Seamless and efficient docking of business.
At present, Meizun Network has successfully developed a "virtual garment" system. Through the virtual system, the modification and production of samples can be completed by computer, and manufacturers can select the most satisfactory styles for sample production after multiple comparisons, thereby greatly reducing time and economic costs. With the continuous improvement of the system, consumers can also choose their favorite products through functions such as "virtual fitting".
Industry experts believe that the textile and garment industry should formulate a blueprint for change based on the characteristics of the Internet, the integration and analysis of big data and cloud computing, and the convenience of e-commerce, so as to achieve network precision marketing and online services, and effectively meet diversified and multi-level market needs. This is an important way for the textile industry to extend to the high end of the value chain.
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